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GOOGLE ADS CAMPAIGN ANALYSIS FOR HOME & HEALTH SOLUTIONS

E-Commerce Marketing for Home Improvement Tools Brand

Intro

This campaign was designed to boost brand visibility, drive user engagement, and drive conversions. It marked the initial phase of advertising efforts aimed at penetrating the European market.

Goals

Increase Brand Visibility:
Achieve a broad reach and high impression count to enhance brand awareness.​

Drive User Engagement:
Encourage interactions via link clicks and page engagements.​

Generate Conversions:
Convert ad clicks into purchases to drive revenue.

Solutions

Refined Audience Targeting

We strategically segmented audiences based on interests, behaviors, demographics, and custom/lookalike profiles to ensure our ads reached users most likely to engage and convert.

Crafted Compelling Ad Creatives

We developed attention-grabbing visuals and persuasive copy tailored to the target audience, which helped drive high engagement and contributed to a strong CTR of 1.28% at a remarkably low CPC of $0.04.

Implemented a Cost-Efficient Bidding Strategy

Through smart bid management, balanced manual and automated bidding, we maximized ad exposure and clicks while keeping costs within budget.

Created Conversion-focused Landing Experiences

We ensured a smooth user experience with optimized landing pages and Messenger flows that encouraged immediate action and contributed to higher sales volume.

Offered Products with Strong Market Fit & Value

By promoting a product priced at $39.23 with a $10 profit margin, we aligned with market demand and maintained a healthy return per sale, contributing to overall profitability.

Impact

Total Performance Overview:

  • Total Clicks:

    
65,452


  • Total Cost:

    $2,915.19


  • Total Impressions:


    5,128,881​


  • Click Share:

    
54.67%


  • Click-Through Rate (CTR):

    1.28%


  • Conversion Rate:

    
0.55%​


  • Average Cost-Per-Click (CPC):

    $0.04​


  • Total Conversions: 


    685​

  • Cost per Conversion:

    $4.26

Total Performance Overview:

  • Total Ad Spend:

    $2,915.19


  • Total Revenue:

    685 × $39.23 = $26,872.55

  • Total Conversions (Sales):

    685


  • Profit per Sale:

    $10


  • Average Product Price:

    
$39.23

  • Profit after Ad spend:

    685 × $5.74 (10-4.26) = $3931.9

Return on Ad Spend (ROAS): 822%

Analysis

High ROAS (8.22x): The campaign generated $8.22 in revenue for every $1 spent on ads, which is a strong performance.

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