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Brand Awareness Campaign for TS OLOWOGBON

Intro

The campaign aims to generate awareness and data for follow-ups, retargeting campaigns, and lookalike audience setup.

Goals

Enhance Brand Visibility:
Aim to increase awareness through broad reach and impressions.​

Drive User Engagement:
Encourage interactions via link clicks and page engagements.​

Assess Conversion Potential:
Monitor actions like add-to-cart and checkouts to gauge interest.

Solutions

Strategic Budget Allocation:

Invested ₦127,441.86 across 7 campaigns, balancing cost with reach.​

Targeted Audience Engagement:

Achieved 100,268 impressions and reached 88,657 individuals.​

Performance Monitoring:

Tracked 706 unique link clicks and 9,078 total page engagements to measure effectiveness.​

Cost Efficiency Analysis:

Evaluated CPC ranging from ₦28.39 to ₦415.13 and CPM between ₦63.48 to ₦3,347.26 to identify optimization opportunities.​

Conversion Tracking:

Generated 19 add-to-cart actions and 13 initiated checkouts, indicating potential for future sales.

Impact

  • Effective Reach: 


    The campaigns successfully exposed the brand to a wide audience, laying the groundwork for increased recognition.​


  • Cost Optimization Needs: 


    The variation in CPC and CPM highlights areas where cost efficiency can be improved, particularly in campaigns with higher CPC.​


  • Engagement Metrics: 


    The link clicks and page engagements suggest a positive response from the target audience.​


  • Conversion Indicators:


    The recorded add-to-cart actions and checkouts, though not primary goals, reveal a level of purchase intent that can be leveraged in future campaigns.