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WELLNESS BOTANICA LTD

Content | E-Commerce Marketing for a Pharmaceutical Brand

Intro

To boost online sales of a 30,000 NGN pharmaceutical product across Nigeria, Ghana, and Cameroon using highly targeted Meta (Facebook & Instagram) ad campaigns. The goal was to achieve a 600% ROI,  the campaign surpassed expectations, delivering an overall impressive 889.41% return on investment.

Goals

Drive Sales Across Multiple Countries: Increase product sales in Nigeria, Ghana, and Cameroon.​

Optimize Advertising Spend: Achieve a high return on investment (ROI) through efficient ad spending.​

Enhance Digital Engagement: Improve click-through rates (CTR) and overall digital interaction.

Solutions

Marketing

Hyper-Targeted Advertising Strategy

Geo-Specific Campaign Structuring: We segmented campaigns by country (Nigeria, Ghana, Cameroon), allowing us to tailor messaging for local relevance and allocate budget more efficiently per region.

Audience Retargeting: We implemented custom and lookalike audience strategies to re-engage past website visitors and purchasers, which helped increase conversions and lower acquisition costs.

Conversion-Focused Creatives

High-Impact Ad Content: Our creatives featured persuasive copy, benefit-driven messaging, clear calls-to-action (CTAs), and eye-catching visuals, boosting click-through rates and user engagement.

Localized Messaging: We adapted our creatives to align with cultural and regional nuances, increasing ad relevance and response across different markets.

Best Marketing Agency in Nigeria

Data-Driven Optimization

Real-Time Performance Tracking: By closely monitoring key metrics (CTR, CPC, ROAS), we implemented timely optimizations, pausing underperforming ads, and scaling successful ones.


Consistent A/B Testing: We tested various ad formats, headlines, audience segments, and creatives to identify what delivered the best results and highest ROI.

Optimized Landing Experience

Mobile-First, Fast-Loading Pages: We ensured the landing experience was seamless across devices to minimize drop-offs and maximize conversions.

Clear CTAs and Conversion Paths: Our landing pages had a focused layout with strong CTAs, making it easy for users to take action.

Smart Budget Allocation

Performance-Based Scaling: We allocated more budget to high-performing regions, particularly Nigeria, where we saw a 1148% ROI to maximize returns.

Ad Frequency Management: We maintained optimal ad frequency to avoid user fatigue and sustain engagement levels across all regions.

OVERALL Impact

  • Total Investment: 


    ₦9,094,875.12​


  • Total Link Clicks:

    103,683​


  • Total Website Purchases:

    ~ 3,000​


  • Estimated Revenue:

    
₦90 million​ 


  • Average Cost per Purchase:

    Ranged between ₦1,500 and ₦37,000​


  • Estimated Profit:

    
₦13.5 million​


  • Click-Through Rate (CTR): 


    Approximately 1.11%​

  • Overall ROI:

    889.41% (₦8.9 return for every ₦1 spent)

Country-Specific Performance

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